Article

One Off Campaigns: Case Study for Piece of Cake Marketing

08 08 2024
Packsmart Group

Challenge

Every year, our company Piece of Cake Marketing likes to send a small token of appreciation to our clients and prospects during the Christmas season. Last year, we decided on a simple yet thoughtful gift: a small box filled with Quality Street chocolates accompanied by a Christmas card. 

However, the logistics of assembling, packaging, and distributing these gifts posed a significant challenge. Given the busy period, dedicating time and resources to this task would have resulted in substantial costs and diverted our team from other crucial business activities.

Solution

We enlisted the help of the PackSmart Group in Coventry. We reached out to Seánna and her team with our requirements and asked them to manage the entire process of our Christmas gifting. 

The PackSmart Group quickly grasped the details of our project. They efficiently used our spreadsheet containing the names and addresses of our recipients to ensure accurate and timely delivery. By handling the assembly, packaging, and mailing of the gifts, the PackSmart Group allowed us to maintain our focus on core business activities during the busy festive season.

Testimonial

“We approached the PackSmart Group to help us with our Christmas gifting. Every year, we like to send a little something out to our clients and prospects. 

This particular year, we decided to send a small box with some Quality Street chocolates and a Christmas card. Doing that ourselves would have taken hours, lots of cost, and time out of the business at a busy time that we just don’t have.

Seánna and her team were able to pick up the details quickly, use a spreadsheet with names and addresses of the people that we wanted the items to go to, and fulfil it a lot quicker than we could, which meant that our Christmas gifts got out to our clients, and we didn’t have the headache of having to do that at an already busy time. 

We highly recommend the PackSmart Group for any lumpy mail, promotions, or one-offs that you might need to do at busy times of the year.”