09 07 2024
Case study for Maverna Oto – Rebecca Ferguson release
Challenge
We were contacted by Johnny Ferguson from the label Maverna Oto in october 2023, they were looking for someone to help fulfill Rebecca Ferguson’s new album, Heaven Part 2, They were looking for assistance in shipping out vinyls, CD’s and bundles.
Rebecca had previously used labels and management companies and this was the first time they had decided to self-release.
Jonny had spoken to other people in the industry and the Official Charts Company to get recommendations of who could manage this project, several companies were recommended we were amongst them. Maverna Oto did their due diligence and spoke to a number of companies including Music Smart. When Johnny spoke to Business Development Director Seánna Holland about their requirements, he felt that we listened to exactly what they needed to achieve and guided them through the process. We explained the steps along the way and what information we would require to provide this service. Johnny felt that our transparency around our services and pricing was clear to understand and from their perspective, the decision was easy.
They were incredibly grateful to have proceeded with Music Smart. Johnnies feedback was that the team were extremely supportive and helpful, especially considering their inexperience in the launch. Johnny felt that Music Smart acting as the intermediary made the process smoother, we connected with their web developer and their manufacturer to ensure that all information was received in a timely manner and communication both ways about when stock needed to be delivered and what information we needed to facilitate a swift delivery to fans.
Solution
At Music Smart we work with a range of artists, labels and management companies and are experienced in each of the steps to ensure that a project runs to plan.
Our goal is to work with the client to provide a suitable solution with as much assistance as required. It became apparent that Maverna Oto would need support along the way and to ease the process we offered to speak directly to their web developer to ensure the system integration was set up quickly.
Our team were communicating regularly with Johnny so they knew when stock had arrived, any discrepancies or issues and this ensured they knew that the project was in safe hands.
They did experience some challenges along the way with stock issues, delays in stock arrival, some returns, but felt that the information provided by the team at Music Smart was swift and resolved any queries quickly and efficiently. He felt that the communication from Music Smart was exceptional. The team would e-mail or telephone if an urgent answer were required and this helped them ensure that the campaign was completed smoothly. They felt that an extra pair of eyes reassured them that everything was being done properly.
Testimonial
All in all I would highly recommend anyone in the music industry to use music Smart for logistical support and project management moving forward and i would like to thank them for their work on Rebecca Fergusons new album Heaven Part.
Johnny Ferguson
